The Herrera Strategy Story
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The Herrera Strategy Story ~
Herrera Strategy was born in the midst of a global pandemic that shut the world down and created an unprecedented need for meaningful communication and connection.
Founded in 2020 by Andrew and Hannah Herrera, our certified minority business enterprise emerged as a public affairs agency with a singular mission: to connect change-makers with the audiences they need to create real, lasting impact.
Our Journey
Since our founding, we've been at the forefront of transformative communication strategies. Our first campaign was supporting the MPEA convention center authority on how to message through rolling closures and, eventually, reopening. Since then, we've helped a progressive Latino leader become the first Latino elected city-wide in Joliet, supported Warehouse Workers for Justice in connecting thousands of people to rental relief, passed the landmark Temp Worker Fairness and Safety Act, and won new Coal Ash remediation rules through our work with frontline communities.
Our work spans diverse domains, from health equity to environmental justice and labor policy to immigrant rights and the electoral campaigns to elect the leaders who most advance those issues.
Meet the Founders
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Meet the Founders ~
Andrew Herrera
Andrew pairs his deep understanding of organizing and strategic communications with his strong network of relationships, built over ten years of electoral work, to deliver stakeholder engagement strategies and lobby on behalf of advocacy organizations around issues of worker, environmental, and racial justice.
He began his career working on the roll-out of the Affordable Care Act in Illinois, and later went on to develop and roll out national marketing campaigns for global brands, with a special focus on multicultural outreach. During that time, Andrew also served as a grassroots institution builder and organizer, building place based political organizations and mobilizing working families in support of progressive candidates up and down the ballot. This dual interest in communications and public affairs led him to the University of Chicago where he completed his Masters in Public Policy at the Harris School in 2020. He is currently participating in the Chicago United for Equity 2024 fellowship.
His unique background positions Herrera Strategy to be able to provide full service public policy campaign support: from ideation to power mapping, message development to media relations, brand design to website development, and coalition building to policymaker engagement.
Hannah Herrera
Hannah is an art director and design strategist who specializes in creating brand identities for progressive organizations and political campaigns. As co-founder of Herrera Strategy, she develops visual communications that support social justice initiatives across Illinois.
Her design work has been crucial in several key campaigns, including the successful citywide campaign for Cesar Guerrero in Joliet, where she created comprehensive design materials including direct mail, paid ads, web, and social media designs. Her strategic approach helped Guerrero become the first Latino to win a citywide election in the area.
Hannah has designed branding for multiple worker advocacy organizations, including Warehouse Workers for Justice, Just Transition Northwest Indiana, and the Chicago Workers Collaborative. She’s also done the brand design for campaigns such as the Temp Worker Fairness and Safety Act. and direct mail designs for several political candidates, including Leader Theresa Mah.
With a studio art background from the University of Illinois at Chicago, Hannah brings a creative perspective to political and organizational communication. Through Herrera Strategy, she continues to use design as a tool for platforming important social and political campaigns.
Our Approach
We provide comprehensive public policy campaign support—from initial concept to implementation. Our services range from power mapping and message development to media relations, brand design, website development, coalition building, and policymaker engagement.
Connect with us today to learn how we can help you make change happen.