Full Service
Public Affairs

Lobbying

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Design

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Media Relations

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Coalition Management

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Lobbying ~ Design ~ Media Relations ~ Coalition Management ~

Data driven advocacy with organizing at its core.

Herrera Strategy is a movement driven public affairs firm dedicated to delivering meaningful change.

We specialize in transforming big ideas into tangible outcomes by providing wraparound services to campaigns and organizations from the first brainstorm to the victory party.

Capabilities

Public Affairs

  • Lobbying

  • Community Relations

  • Coalition Management

  • Campaign Development

  • Policy Analysis

  • Action Planning

Strategic Communications

  • Brand Design & Messaging

  • Media Relations

  • Ad Placement & Direct Mail

  • Paid & Organic Social Media

  • Campaign Planning

  • Web Design

Organizational Development

  • Strategic Planning

  • Executive Positioning

  • Reputation Management

  • Crisis Preparedness

  • Fundraising Strategy

Recent Partners

Expertise

  • We help partners to distill their stories into key messages and effectively communicate them across social media, paid advertisements, direct mail, and public relations.

  • From the exploratory committee to the victory party, our team can support your campaign victory every step of the way.

  • Our lobbying turns organized constituencies into floor votes, pairing inside relationships with outside pressure to move legislators who don't move easily.

  • We work with partners to ensure that every element of their brand supports their story. From logo design to web development and print collateral, no detail is too small.

  • Social media is where movements are built. Whether it's a rapid-response post during a crisis or a months-long campaign arc, we make sure your message lands where your people already are.